Navid Ghaffarzadegan, Aritra Majumdar, Ross Williams, Niyousha Hosseinichimeh

Generative agent‐based modeling: an introduction and tutorial

  • Management of Technology and Innovation
  • Strategy and Management
  • Social Sciences (miscellaneous)

AbstractWe discuss the emerging new opportunity for building feedback‐rich computational models of social systems using generative artificial intelligence. Referred to as generative agent‐based models (GABMs), such individual‐level models utilize large language models to represent human decision‐making in social settings. We provide a GABM case in which human behavior can be incorporated into simulation models by coupling a mechanistic model of human interactions with a pre‐trained large language model. This is achieved by introducing a simple GABM of social norm diffusion in an organization. For educational purposes, the model is intentionally kept simple. We examine a wide range of scenarios and the sensitivity of the results to several changes in the prompt. We hope the article and the model serve as a guide for building useful dynamic models of various social systems that include realistic human reasoning and decision‐making. © 2024 System Dynamics Society.

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