DOI: 10.1177/216499871500400108 ISSN: 2164-9987
Energizing the Brand from Within: Kimpton's Secret Sauce for Success
Ceridwyn King, Leah CallawayEvery Thursday at 12pm Nick Gregory, General Manager of the soon to be new Kimpton property, Hotel Monaco Philadelphia, and his team of pre-opening managers, prepare for a meeting with their public relations firm, Cashman & Associates. After the meeting Nick is challenged with drafting the story line for Hotel Monaco and what it will mean to the city of Philadelphia. Since starting his Kimpton career 22 years ago, Nick realizes that no two properties are ever alike. He must decide how the Monaco will not only stand apart from their sister property Hotel Palomar, but also every other hotel in its competitive set.