DOI: 10.1287/mksc.2021.0293 ISSN: 0732-2399
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace
Mingyu Joo, Jiaqi Shi, Vibhanshu Abhishek- Marketing
- Business and International Management
This paper shows that consumers prefer organic listings in the top-ranked positions to sponsored listings of the same product/position in an online marketplace.