Firdous Mohd Farouk, Eu-Gene Siew, Siti Hawa Yusof

Overcoming resistance to change in a big data analytics implementation case study

  • Library and Information Sciences
  • Education

BigBank is a large commercial bank in Malaysia. The bank aims to implement big data analytics to enhance decision-making and improve customer services. Integrating big data analytics into the bank’s existing information systems not only requires specialized hardware, software, and data processing techniques but also a restructuring of the organization structure and processes. It is currently confronting challenges, particularly in terms of employee resistance. To tackle this issue, BigBank has introduced a new role known as “Translators,” who serve as intermediaries between the analytics IT team and operating business departments. In this case study, students will take on the role of Translators and analyze these obstacles while proposing strategic solutions.

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