Business Strategy and Development toward Sustainability: A Story of Ban Bo Chet Luk Community Entrepreneurship, Thailand

Summary

Community-based entrepreneurship has been acknowledged to be an essential instrument for the socio-economic development of rural communities and social upliftment, especially in developing countries such as Thailand. This case study covers community background, management history, business strategy, ecotourism, and sustainable development in the Ban Bo Chet Luk community. It analyses community-based tourism initiatives, business strategy, and entrepreneurial activities to share ecotourism experiences with visitors and raise awareness about preserving the natural resources and environment of the region.