A Global Review of Consumer Behavior Towards Sustainability Environmental and Implications for the Circular Economy

This research delves into the attitudes and approaches of consumers in Albania towards the circular economy, aiming to analyze their perceptions and potential adoption of circular practices. The circular economy, which emphasizes resource efficiency, cost reduction, and environmental sustainability, aligns with the principles of the Green Economy and Sustainable Development Goals (SDGs). The study includes a survey, gathering responses from 399 randomly selected respondents. In order to reduce the possibility of errors, the data were randomly chosen in Excel before being analyzed with the statistical software SPSS, and multinomial regression is used to establish the connection between the anticipated benefits of the circular economy and consumer attitudes. The findings reveal a positive and supportive consumer stance towards transitioning from a linear to a circular economy. Also, the study provides valuable insights for future researchers interested in understanding the consumer-driven shift towards a circular economy, with a primary focus on preserving environmental sustainability.