DOI: 10.1177/10776990231197685 ISSN: 1077-6990

100 Years of Advertising Studies in JMCQ

Esther Thorson
  • Communication

This article overviews 100 years of advertising studies in JMCQ. Four distinct eras are identified, each with different distinctive features. The advertising studies in JMCQ are compared with other recent journal overviews, Journal of Advertising (the and should not be in italics) International Journal of Advertising.

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