When Twice As Much Is Twice As Much: Germany and the Euro

Ask a handful of Germans when the Euro was officially introduced and you get a handful of Germans with a bewildered look in their face: “2002, or was it 2001?” In fact, one of the biggest economic experiments of all time started on the 1st of January 2002. However, to the very day the Deutsch Mark dominates German minds, despite its complete absence ever since. This article discusses how complex it is to move from a national to an international mindset with the help of psychological theory.