When paratexts become the text

Abstract

Research on video game localization is typically written through the lens of shipped software, privileging translated in-game assets and professional production pipelines. Such accounts obscure how players in linguistically marginalized markets accessed games when official localization was rare or absent. This article reconceptualizes localization by examining the enabling role of translated paratextual labor in Saudi Arabia during the late 1990s and 2000s. Drawing on an archival corpus of thirty-nine surviving issues of Majalat Alaab Alcomputar ( MAAC , 1997–2011), widely regarded as the first dedicated Arabic video game magazine, and three interviews with former staff members, the study analyzes how Arabic translations of reviews, interface explanations, glossaries, and strategy guides mediated play. The article integrates paratext theory (

; ), co-text and multimodal orchestration ( ), and gaming capital ( ) to argue that under restricted linguistic access, MAAC ’s paratextual constellation did not remain peripheral to the game text but could become enabling co-text that was central to play. The article further traces functional continuities between print mediation and later digital practices in Arabic forums and YouTube walkthroughs. By foregrounding paratextual practices in print and their later continuities, this study expands localization historiography beyond product-centered models and proposes an access-oriented account of how translation makes play possible in marginalized language markets.