When Less Is More: A Personal Perspective on CK Prahalad’s Accomplishments

The late CK Prahalad is well known for his contribution to the research on the bottom of the pyramid (BOP), which has become popular in recent years, and picked up momentum post the great recession of 2008. This article is an attempt to summarize a few personal observations on how he worked and indirectly on why he gained such broad influence without being a conventional researcher. This article is a discussion on what set him apart and what we may learn from his approach.