Validating the Virtue Ethics Measurement Scale Within an Open Distance e-Learning Higher Education Institution in South Africa: Students’ Perspectives of Generative AI Practices

Generative AI (GenAI) adoption in higher education (HE) raises significant ethical concerns. The focus is shifting from rules- or outcomes-based learning environments towards the development of moral character, personality traits, integrity, and practical wisdom (phronesis). However, most existing AI ethics validation instruments are predominantly shaped by Global North paradigms. In Global South HE contexts, in particular, open distance e-learning (ODEL) HE institutions (HEIs) characterised by limited direct supervision and a digital divide, validation remains scant. Ethical risks are intensified by the adoption and integration of GenAI tools, such as large language models (LLMs), to enhance teaching, learning, research, and student support, thus recognising the need to develop and validate virtue ethics scales. The current paper attempts to address this gap by validating the Virtue Ethics Measurement Scale (VEMS) within South Africa’s largest comprehensive ODEL institution. Guided by the positivist paradigm, a 36-item cross-sectional survey of 503 undergraduate and postgraduate students measured six virtue dimensions (justice, honesty, responsibility, care, prudence, and fortitude). Confirmatory factor analysis (CFA) compared four competing models. The single-factor model showed poor fit, rejecting unidimensionality. A second-order hierarchical model demonstrated an acceptable fit (χ2/df = 2.992, CFI = 0.933, RMSEA (Root Mean Square Error of Approximation) = 0.063, SRMR (Standardized Root Mean Squared Residual) = 0.043) with subscale reliabilities ranging from Cronbach’s α = 0.84 to 0.90, supporting a multidimensional yet hierarchical virtue structure. The VEMS offers a psychometrically sound instrument for evaluating ethical AI use in ODEL institutions. This aligns with virtue ethics theory, which emphasises that moral character is a constellation of dispositions (e.g., honesty, care, prudence) rather than a single trait. The VEMS thus enables HEIs to assess students’ virtues, design targeted ethics capacity-development programmes, and inform policy reform for responsible GenAI adoption in under-researched Global South HE settings.