DOI: 10.11648/j.ijebo.20261402.13 ISSN: 2328-7616

Translating Digital Business Models into Operational Practices: An Integrative Perspective on Organizational Transformation

Fahssi Laila, Bourkha Bilal
Show PDF Cite
Digital transformation has emerged as a critical strategic challenge for organizations due to its profound implications for value creation, operational processes, and organizational structures. This article examines how organizations translate the promise of digital business models into effective operational practices by considering the interplay among digital technologies, collective routines, governance mechanisms, and industry-specific constraints. Drawing on an integrative review of the literature, the study synthesizes key conceptualizations of digital transformation and identifies limitations in prevailing approaches, which have largely emphasized technological and process-related dimensions while overlooking broader organizational dynamics. The analysis suggests that digital transformation extends beyond the adoption of digital technologies and should be understood as a systemic process involving the simultaneous reconfiguration of strategy, value creation mechanisms, organizational structures, and collective capabilities. Findings highlight the central role of the operating model as a critical mechanism through which the strategic intent embedded in digital business models is translated into coordinated organizational action. The study further emphasizes the importance of collective technology appropriation, organizational learning, governance arrangements, and the co-construction of practices in shaping transformation outcomes. By adopting a socio-technical perspective, the article develops an integrative framework that links strategy, business models, operating models, and human capabilities. This framework underscores that value creation and transformation success depend on the continuous interaction between technological systems, organizational actors, and contextual conditions. The article contributes to the digital transformation literature by advancing a more holistic understanding of its organizational determinants and by providing a conceptual foundation for future research and the effective implementation of digital initiatives in complex organizational environments.

More from our Archive