Transition design for phygital food systems: A case study of value change in alternative food networks

Digital technologies have a significant impact in transforming the landscape of food systems. Within this transformation, alternative food networks (AFNs) are adapting their values by leveraging digital platforms to expand their reach. As practices move from physical to digital, certain values defining AFNs become blurred, and digital technologies step in to fill the gaps. The goal of this research is twofold: (1) to explore the impact of this shift on the values inherent within AFNs and (2) to identify potential areas of intervention to navigate the complexities of this transition. Focusing on a single case study, this research uses a transition design framework to examine the transformation of AFNs into phygital food systems. Findings reveal that the case study’s digital transition has enhanced operational efficiency and user satisfaction, presenting new opportunities and challenges in balancing community values and maintaining genuine connections with users. This study underscores the need to carefully balance digital and physical elements in AFNs to preserve core values amid phygital transitions. Transition design principles like inclusivity and systems thinking are essential for sustainable integration, while tailored strategies and collaboration among policy-makers, designers and stakeholders can support the development of sustainable, inclusive and resilient food networks.