DOI: 10.1017/pds.2026.10392 ISSN: 2732-527X

Towards an intelligent design support framework balancing risks and user experience: a case study in pharmaceutical packaging

Alessandra Bianco, Philip Farrugia, Maresca Attard Pizzuto

ABSTRACT:

This paper presents a design support framework that focuses on linking product design with risk management within the pharmaceutical packaging industry. The framework is intended for use by packaging designers and adopts a multi-user perspective to identify design requirements and integrate them into risk mitigation activities. It promotes safe and effective packaging through proactive design, reducing costly redesign measures. A preliminary version is presented which has been developed through studies with key industry stakeholders, including pharmaceutical packaging designers.

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