Tourist Environmental Awareness and Conservation Engagement in a Caribbean Marine Protected Island System: Evidence from Cozumel, Mexico

Tourism is a major driver of economic growth in tropical island destinations but also places increasing pressure on fragile marine ecosystems. This study examined tourists’ environmental awareness, perceptions, and conservation-related behaviors on Cozumel Island, part of the Mesoamerican Reef System and home to multiple protected areas, including the Arrecifes de Cozumel National Park. Between June and September 2022, surveys were conducted with 144 tourists at major tourism hubs across the island. Although 86% of respondents identified themselves as environmentally conscious, awareness of local environmental impacts associated with tourism remained limited, and only 6% reported engaging in environmentally conscious actions during their visit. Awareness of the protected status and regulations of the Arrecifes de Cozumel National Park was also low (39%), and only 19% reported purchasing the required conservation bracelet or park pass. Short-stay cruise visitors represented 65% of respondents, potentially limiting opportunities for deeper environmental engagement and conservation education. These findings highlight the need for stronger pre-trip environmental communication, visible on-site interpretation, and targeted outreach strategies to support sustainable tourism and coral reef conservation in the Mexican Caribbean.