Three Multicultural Marketing Directors Walk Into a Bar: And Why It Was No Laughing Matter

Who gets to be a Multicultural Marketing Director? While one might use training as criteria for these positions, the lack of formal programs or even access to them might eliminate qualified candidates from these fields. Still, it is desirable for these roles to be filled with individuals from communities of color or those who have been marginalized for other diverse reasons. But it isn’t realistic to expect any one person to serve as a proxy for whole communities. In this article, based upon a real-life situation, readers will witness the dynamics leading to inter-and intra-cultural tensions among multicultural marketers.