DOI: 10.1177/21582440261477187 ISSN: 2158-2440

The Realization Mechanism of Data Value Co-Creation in Internet Enterprises: A Multi-Agent Collaborative Perspective

Junxin Shen, Qin Fang, Fanghao Xiao

As data becomes the core asset in the era of the digital economy, how internet enterprises can co-create data value with multiple stakeholders has emerged as a critical issue demanding urgent resolution. This study constructs a system model for data value co-creation by internet enterprises from the perspective of multi-agent collaboration, revealing the complex system characteristics and a four-stage dynamic evolutionary mechanism in this process, thereby breaking through the linear logic of traditional value chains. Simulation results indicate that the value symbiosis stage serves as the primary driver for data value growth, while regulatory efficacy and user trust critically impact the overall system performance. These four stages form a progressive cycle, enabling the system to continuously achieve value enhancement through dynamic coordination. This study provides theoretical support for the dynamic evolution of data value co-creation and offers practical guidance for internet enterprises’ data-sharing strategies in multi-agent collaboration.

More from our Archive