The Power of the Muse: The Influence of International Business Scholarship

The average readership of a scholarly article is less than a handful of persons. But even while, in our moments of self-flagellation, we wonder, at heart we know, and are routinely reminded by the ongoing references to that famous Keynesian quote, that the academic as thinker and knowledge creator has a fundamental and far-reaching influence on society. This is as true in international business, as in any discipline. This article presents three instances of influence in the research areas of national competitiveness and FDI policy and promotion.