The Metamorphic Dominance of Big Data and Artificial Intelligence: Revolutionizing Business, Marketing and Education

Abstract

The study aims to examine the role of big data and artificial intelligence (AI) in various sectors of business, marketing and education. This paper employs a literature review method, focusing on recent academic publications. The paper provides an overview of big data and AI applications, highlighting their technologies, approaches and challenges. The relevance of these spikes in big data and AI has shown tremendous transformation across various eras in business, marketing and education, reflected in their outcomes. The development continues to grow, leading to rapid evolution and changes in traditional approaches. The paper focuses on several domains of big data and AI applications; its scope could be broadened to address further aspects in business, marketing and education domains, as well as exploring other fields. Additionally, more real-life cases could be presented from a technical perspective. The study emphasizes various methods to enhance specific areas in business, marketing, and education by leveraging the amplification of big data and AI technologies. It considers several factors to overcome challenges and harness the full potential of these technologies. The paper provides an overview of big data and AI, highlighting their roles in various sectors of business, marketing, and education. It underscores the importance of rapid technological changes, specifically in AI and big data, in the studied domains, and their significance in driving advancements and addressing challenges.