The launching of a new international business major in the digital age

This short article serves as a road map for any institution thinking of creating a new undergraduate major in International Business and then marketing it in a digital age. Some of what I present is unique to my home institution, Baruch College/City University of New York, particularly its location in a large global city, its extremely diverse student body, and its place in a federated college system with state oversight; however, I believe the basic principles outlined here can be effectively used by other institutions desiring to pursue a similar path.