THE IMPACT OF HIGH-TECH DIGITIZATION ON THE EFFECTIVENESS OF CONTEMPORARY ARMENIAN ART MANAGEMENT

The purpose of the article is to discuss the significance and necessity of the profession of an art manager in the Armenian socio-cultural and art management fields. It is based on the study of international experience and proposes the need for training or retraining relevant specialists within the Armenian education system. The research is important because the development and effective management of the socio-cultural sector require the presence of qualified art managers. International experience demonstrates that training specialists in this field significantly impacts the organization of a country's cultural life. The main objectives are: 1. to examine the role of art managers in the development of art management; 2. to analyze the necessity of professional education in this field. The study shows that Armenia needs to ensure the educate art management to foster socio-cultural development. Drawing from international experience, it is proposed to establish educational programs that will enhance the professional standards of the field and promote the role of art management in the Republic of Armenia.