The impact of GenAI-based training on developing digital skills and achievement motivation: A quasi-experimental study on the design of e-newspapers among College of Media students at Taibah University

This study aims to reveal such impact among female students in the College of Media at Taibah University. The study approached a quasi-experimental method with a single group of (42) female undergraduate students studying in courses related to designing electronic newspapers. The study materials included a training program designed according to the ADDIE instructional design model. It also relied on two tools for data collection: the first is a pre-and-post measure aimed at measuring achievement motivation, and the second is a performance evaluation card that focused on analysing the extent to which the students mastered the previously specified skills. The results showed a notable positive effect in both, skills of designing electronic newspapers, and enhancing achievement motivation among the students. Therefore, the study recommends the integration GenAI into media education curricula to enhance interaction, motivation, and active learning.