The Impact of Environmental Leadership on Employee Pro‐Environmental Behavior Through Self Identity: Moderating Role of Biospheric Values

ABSTRACT

With the growth of organizations, environmental challenges have become imperative, prompting them to adopt sustainable strategies to minimize and manage their ecological impacts. It is critical to investigate how leadership influences the environmental outcomes and the advancement of resilient performance across organizations. The purpose of this research is to examine how environmental transformational leadership affects employees' task‐related and proactive pro‐environmental behavior in the presence of Environmental self‐identity, under the boundary condition of biospheric values. The responses were collected from 450 employees in the Pakistani tourism and hospitality (T&H) industry via self‐administered questionnaires. SmartPLS was used to assess validity and reliability and to develop the structural equation model. Findings indicate that environmental transformational leadership significantly impacts employees' eco‐conscious behavior, and further, environmental self‐identity mediates the relationship between ecological transformational leadership and pro‐environmental behavior. In addition, biospheric values act as a moderating variable in the association between ecological self‐identity and pro‐environmental behavior.