The glamour of the Muhteşem Yuzyil: The fashionable Ottoman court in the twenty-first century

The Magnificent Century series, which was aired in more than 70 countries after its screening in Turkey, narrates the events of the most powerful period of the Ottoman empire (sixteenth century). The series, which was popular from the first episode, has received various criticism from many angles. In particular, the historical reliability of the series has been questioned the most on a local scale. The article aims to interpret the movement called Hürrem Sultan fashion that emerged through the hybridization of time and space in the female characters’ costume, hair and make-up design as a significant component of global audience attraction in the wider context of the historiographical performance of fictional narratives.