The Effect of Financial Incentives and Eco-Anxiety on the Intention to Use Mobile Waste Management Applications

Technology is increasingly recognized as a key driver of the transition toward a circular economy, prompting growing interest in the factors that influence consumers’ intention to use mobile waste management applications. Considering recent social, economic, and technological transformations, understanding both external and internal drivers of such intentions remains essential for environmentally concerned companies and governments. This study examines the effects of financial incentives and eco-anxiety on consumers’ intention to use mobile waste management applications. A quantitative analysis was conducted using survey data from 1,503 Spanish consumers. The results show that financial incentives are positively associated with intention to use these applications, with perceived benefits mediating this relationship. In addition, financial incentives moderate the relationship between eco-anxiety and intention to use, strengthening its positive effect. These findings provide actionable insights into the design of incentive schemes and communication strategies aimed at fostering sustainable behavior.