The Creating Emerging Markets Project, 2007–2025: Origins, Scope, and Impact

Abstract

The Creating Emerging Markets (CEM) project (2007–2025) produced a publicly accessible oral history archive documenting how senior business leaders in Africa, Asia, Latin America, and the Middle East navigated institutional change, innovation, and social responsibility. Led by Harvard Business School professors Geoffrey Jones and Tarun Khanna, CEM recorded 196 in-depth interviews and produced hundreds of short video clips for classroom use. The project advanced research on leadership, reputation, philanthropy, and institutional voids and generated teaching cases and multi-method scholarship. The completed project was moved to Baker Library’s Special Collections and Archives in December 2025; transcripts and short clips remain open for research and teaching.