Teaching and learning global marketing using the web

The purpose of this article is to discuss the rationale for using PBL web-based tools in teaching international business courses, the Global Marketing Management System Online, (GMMSO–www.gmmso3.com) software and the learning outcomes and benefits to students and instructors alike. Students are provided with an interactive, engaging, and innovative research and planning tool which helps them to bridge the gap between theory and the rigorous decision making process of solving real, complex business problems. Results based on surveys conducted by instructors confirm that the software enhanced the students’ international business understanding and improved their team working and critical thinking skills.