DOI: 10.1108/pr-11-2025-1289 ISSN: 0048-3486

Talent management in the context of AI adoption: implications for talent and firms

Marina Latukha, Hugh Scullion

Purpose

This article explores how both organizations and “talents” (talented employees) are responding to the adaptation of artificial intelligence (AI).

Design/methodology/approach

We follow a phenomenon-based approach to describe the key trends and challenges influenced by the new work arrangements and seek to address the who, how, where and why issues. Specifically, we discuss the impact of organizations' digital transformation on talent identification, and show how these changes configure new management challenges from a talent management (TM) perspective.

Findings

Our research highlights how AI is impacting people and organizations everywhere as the technology continues to advance, whereas the introduction of AI in the workplace is fundamentally changing existing work arrangements.

Originality/value

Our article examines how the TM agenda evolves as organizations adopt AI and highlights the role that employees play in the implementation of AI in the workplace–new developments that are recently neglected in the literature. The article highlights that the integration of AI is revolutionizing TM by improving the methods used to identify, develop and retain talent and highlights the role of TM in pioneering managerial responses to AI integration to maximize organizational effectiveness. The article enriches the literature by adding new research perspectives which enhance our understanding of how AI is reshaping TM agenda.

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