STRATEGIC APPROACHES TO REGIONAL DEVELOPMENT IN THE DIGITAL ECONOMY

The article explores the theoretical and methodological bases of strategic analysis for regional development in the digital economy. It highlights strategic analysis as a core element of strategic management, assessing internal and external factors that shape regional competitiveness. The study emphasizes the role of digital transformation, data-driven decision-making, and innovative technologies in regional diversification. The proposed analytical approaches help develop forward-looking scenarios and strategic plans to support sustainable regional growth in the digital era.