Stakeholder-Informed Destination Planning Framework for Regional Tourism Routing and Development

Tourism is a key driver of regional development, particularly in emerging destinations around the globe. Despite its critical role, aligning tourism services with tourists’ needs requires effective planning and management that reflect key stakeholder perceptions and resource allocation to enhance the overall competitiveness of a destination. This study aims to integrate the perspectives of tourists and tourism service providers using a logistics performance framework to support data-driven tourism management. Using the Best–Worst Method (BWM), stakeholder-based evaluations are conducted to prioritize key decision criteria, including economic efficiency, reliability, responsiveness, and safety, which are essential for supporting operational efficiency and tourism planning. Next, a Multi-Objective Traveling Salesman Problem (MOTSP) model is applied to evaluate travel routing and ensure efficient resource allocation. Data collection and analysis are conducted for popular tourist attractions, using a case study of Ubon Ratchathani, Thailand. The findings provide practical insights for regional planners and tourism managers seeking to enhance infrastructure planning through stakeholder-informed and logistics-driven decision-making for regional tourism development.