Socio-Psychological Features of Self-Realization of Self-Employed Citizens: Psychological Portrait

The article presents data from an empirical study on the professional self-realization of self-employed individuals who independently engage in professional activities in the service sector (or sales of goods). It analyzes the types and levels of self-realization among the self-employed, as well as the personal qualities of self-employed individuals with varying income levels, identifying distinguishing features. The subject of the study is the socio-psychological factors and personal characteristics that influence the professional self-realization of self-employed citizens in the service and trade sectors. The aim of the article is to identify and analyze the specifics of professional self-realization among the self-employed, including the types and levels of realization, as well as to determine the personal qualities associated with different income levels. The research involved a psychodiagnostic examination among 218 participants on a voluntary basis online over the course of 2024–2025. This is the first comprehensive study that combines the analysis of economic indicators (income level) with the psychological characteristics of self-employed individuals. Specific types of self-realization that are characteristic of this group were identified, and qualitative differences were established depending on the field of activity. 1. Psychodiagnostic examination was used to collect data on the psychological characteristics of self-employed citizens. 2. Empirical research is based on real data collected through observation and analysis. The article presents data from an empirical study on the professional self-realization of self-employed individuals who independently engage in professional activities in the service sector (or sales of goods). It analyzes the types and levels of self-realization among the self-employed, as well as the personal qualities of self-employed individuals with varying income levels, identifying distinguishing features. The subject of the study is the socio-psychological factors and personal characteristics that influence the professional self-realization of self-employed citizens in the service and trade sectors. The aim of the article is to identify and analyze the specifics of professional self-realization among the self-employed, including the types and levels of realization, as well as to determine the personal qualities associated with different income levels. The research involved a psychodiagnostic examination among 218 participants on a voluntary basis online over the course of 2024–2025. This is the first comprehensive study that combines the analysis of economic indicators (income level) with the psychological characteristics of self-employed individuals. Specific types of self-realization that are characteristic of this group were identified, and qualitative differences were established depending on the field of activity.