DOI: 10.36253/979-12-215-1069-0 ISSN: 2704-6249

Social Media, Social Food

Marco Delapierre, Alessandro Galatoli
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Social Media, Social Food is your essential guide to navigating the fast-paced world of social media marketing, crafted specifically for the food and hospitality industries. Thanks to this hands-on manual, you’ll learn how to create impactful content for platforms like Instagram, TikTok, and YouTube, develop your personal brand, and explore the ethical, visual, and strategic dimensions of digital communication. With insider tips, local case studies, and collaborative projects with real Florentine businesses, you’ll not only gain career-ready skills, but you’ll also leave with a portfolio that captures your journey abroad. Whether you’re filming in a Tuscan market, writing a blog from a local café, or reflecting on your identity in a hyper-connected world, Social Media, Social Food turns your semester in Florence into a launchpad for digital creativity and professional growth.

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