Plinio A. Barbosa, Thaís Bellintani Semenzim, Lucas Murrins Marques, Alexandre Luiz de Oliveira Serpa, Elise Yoshimine, Patricia Tobo
NEOS: an odor‐induced affect scale for use in the cosmetic industry
- Colloid and Surface Chemistry
- Drug Discovery
- Pharmaceutical Science
- Chemistry (miscellaneous)
This work proposes an odor‐induced affect scale for use in the cosmetic industry that relies on the approach that produced the UniGEOS, a universal odor‐related emotional scale from the Swiss Center for Affective Sciences. The Natura Emotion and Odor Scale (NEOS) was built on experiments conducted with a larger set of participants (491) and a set of 35 scents that combine seven commercial perfumes from Natura & Co cosmetic company with 28 odors from different olfactory classes important for the cosmetic industry. The results showed the stability of 60 Emotion‐Related terms in Brazilian Portuguese split into five emotion‐related dimensions: Romance, Attention, Energy, Well‐Being and Negative feelings. The association of the scents evoking these five dimensions has direct implications in the design of new products.