DOI: 10.69554/podx5754 ISSN: 2045-8568

Revolutionising brand engagement: Empowering full-funnel affiliate marketing strategies using Performance PR

Safwan Khalid, Yesica Lepe Cohen, Jacob Crompton-Schreiber
In the evolving landscape of digital marketing, traditional public relations (PR) practice is increasingly being supplemented or replaced by Performance PR, a data-driven approach that emphasises measurable outcomes such as conversion rates and return on investment. This study explores the integration of Performance PR with affiliate marketing strategies to enhance brand engagement, credibility and visibility. Through detailed analysis of case studies involving BBQGuys, Paravel, The Bouqs, RoseSkinCo and PAX, the paper demonstrates how these methods contribute to significant business results. The paper also addresses the ethical considerations inherent in Performance PR and provides practical recommendations for its implementation in contemporary digital branding strategies.

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