Revitalization of historical and cultural urban landscape as a factor in the formation of tourist clusters .

The article examines the impact of the revitalization of the historical and cultural urban landscape on the formation of tourist clusters. The relevance of the research is determined by the need to identify effective development strategies for small historic towns that balance cultural heritage preservation with economic growth. The research aims to analyze how the revitalization of the historical and cultural urban landscape influences a tourist attractiveness of the settlement and the subsequent formation of a tourism cluster. The scientific novelty of the research lies in a comprehensive analysis of the impact of the restoration of an authentic architectural environment on the socio-economic development of a small historical city. The research methodology includes general scientific methods, document analysis, historical method, surveys, and expert interviews. The results show that restoring the authenticity of the architectural environment is a key factor in attracting tourists and stimulating the development of small businesses in the tourism sector. The restoration of buildings and landscaping create an attractive image of the city that is in demand by both tourists and investors. The study assesses tourism flow dynamics and their correlation with periods of urban landscape revitalization. Drawing on the work of Russian and international authors, the study also evaluates the risks associated with overtourism. The practical significance lies in the possibility of using the results obtained to develop strategies for the development of small historical cities based on the revitalization of cultural heritage and the formation of tourist clusters.