Resilience in Adversity: The Story of New Pooja Instruments

Srinarayan Srivastava, the founder and owner of New Pooja Instruments (NPI), was confronted with an ethical dilemma during the COVID-19 pandemic. NPI, specializing in the installation and commissioning of commercial electrical instruments, has been successfully operating for over three decades. However, the onset of the pandemic and subsequent national lockdowns trapped Srinarayan in a situation where he had to choose between trimming down his workforce to cut costs and sustain the firm and retaining his employees and risking the depletion of the company’s financial reserves. The case narrates this incident, delving into the various challenges faced by small and medium enterprises in making business decisions, particularly in times of crisis.