Research on Visual Aesthetic Emotion of Different Color Schemes Based on Event‐Related Potential Technology: A Case Study of Miao Embroidery
Yunjia Zhu, Changliang Xu, Jie Yuan, Lin LouABSTRACT
Visual stimuli of different color schemes often evoked different aesthetic emotions. To explore the neural perception mechanism underlying the generation of different aesthetic emotions in humans under different color vision stimuli, ERP technology was employed in conjunction with subjective behavioral experiments to record the electroencephalogram signals and aesthetic preferences of 15 healthy subjects while they passively viewed visual stimuli of five classic color schemes (red, yellow, teal, black, and white) of Miao embroidery patterns. Miao embroidery was an intangible cultural heritage of China, known for its distinctive color combinations and rich ethnic aesthetic emotions. The behavioral scoring showed that white and yellow Miao embroidery color schemes obtained the highest visual aesthetic evaluation, followed by the red scheme, whereas black and teal color schemes showed the lowest aesthetic preference. ERP data indicated significant main effects of color on the N1 component in the frontal and central regions, as well as the central P3 component. High‐aesthetic color schemes (white and yellow) elicited larger N1 amplitudes than low‐aesthetic color schemes (teal and black), reflecting stronger early visual attention allocation to perceptual features such as color. Meanwhile, the white scheme induced significantly higher central P3 amplitude than the black scheme, which was closely associated with positive emotional arousal, visual novelty perception and color contrast processing. Correlation analysis demonstrated that N1 amplitudes at left central electrodes were positively correlated with subjective aesthetic evaluation, revealing obvious hemispheric asymmetry in visual aesthetic processing. The frontal brain region participated in aesthetic judgment and emotional regulation, while the central cortex was involved in aesthetic decision‐making and cognitive‐motor integration.