RAQAMLASHTIRISH SHAROITIDA MAHALLIY FARMASEVTIKA KORXONALARIDA BRENDING STRATEGIYASINI QO‘LLASH

doi:10.63294/afucon/vol12iss1/75

DOI: 10.63294/afucon/vol12iss1/75 ISSN:

RAQAMLASHTIRISH SHAROITIDA MAHALLIY FARMASEVTIKA KORXONALARIDA BRENDING STRATEGIYASINI QO‘LLASH

Xasanov Soxib Latifovich

Mazkur maqolada mahalliy farmasevtika korxonalarida brending strategiyasini samarali joriy etish orqali raqobat muhitini shakllantirish masalasi ko‘rib chiqilgan. Xorijiy va mahalliy olimlarning ilmiy qarashlari asosida brendingning strategik ahamiyati, raqobat ustunligi yaratishdagi roli va mahalliy bozor sharoitidagi tatbiqi tahliliy va tanqidiy jihatdan o‘rganilgan. Maqolada shuningdek, mahalliy brendlarni rivojlantirishga qaratilgan amaliy takliflar ham ishlab chiqilgan.

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