Professionalization of Event Management in Indian Rural Areas

Event management is the art of planning and coordinating events. It encompasses the creation and execution of successful events. An event manager has to plan the budgeting, scheduling, site selection, transportation and parking facilities, decorations, etc. The success of event management depends on functions such as event planning, execution, logistics and coordination, risk management, evaluation and post-event analysis, and maintaining client relationships. The objectives of the study are to understand the concept, the role of creativity and the various types of event management; to know about the roles and responsibilities of the people involved in planning and delivering events; and to analyse the financial problems faced by event managers. The data, collected from primary and secondary sources, were analysed using the chi-square test and the Garrett ranking technique. The study concludes that event management is a glamorous profession which demands a lot of hard work and dynamism. Event management is one of the fastest-growing professions in rural areas. The research concludes that event management involves the planning, coordination and execution of various events, ensuring their success from inception to post-event analysis.