PRO-POOR IMPACTS OF TOURISM HANDICRAFTS IN ETHIOPIA: A VALUE CHAIN APPROACH

Using the lenses of Porter’s value chain theory and pro-poor tourism strategies, the current study investigates the pro-poor value chain impacts of the handicraft sector in four tourist destinations in Ethiopia. The study employed a qualitative research approach with an exploratory design. We recruited research participants from relevant stakeholders using purposeful and convenient techniques. Data were collected using in-depth interviews, focus group discussions, and personal observations. Research findings reveal that although the handicraft-based tourism activity in the study areas seems promising, the handicraft sector in the region is less pro-poor due to a lack of solid and sustainable value chain formation. Drawing upon its findings, the study develops a comprehensive handicraft value-chain framework that can serve as a blueprint for various rural area handicraft actors and destination planners. Policy-relevant implications, study limitations, and future research directions are also discussed.