Prioritizing Digital Economy Drivers of Inflation Using an Intelligent-Based Fuzzy Decision Framework: Implications for Financial Risk Management

This study aims to identify and prioritize digital economy factors affecting inflation and to determine effective policy strategies for managing digitally driven inflationary pressures in the context of financial systems and risk dynamics. The analysis considers twelve key digital economy indicators, including e-commerce penetration, digital payment systems, internet infrastructure, price transparency, digital advertising, Industry 4.0 technologies, data-driven inventory and demand systems, fintech adoption, cryptocurrency usage, and digital financial access. In parallel, eight policy strategies are evaluated, covering digital price transparency, expansion of digital payments, digital logistics optimization, digital public services, smart manufacturing, intelligent-based demand forecasting, fintech integration, and digital workforce development. The study employs a novel intelligent-supported decision-making framework integrating an attention-based expert weighting approach, generalized fractal fuzzy sets, the MEREC method, and the ARLON technique. The empirical design is based on expert evaluations obtained from ten specialists with at least 12 years of experience in digital economy, finance, and policymaking. Rather than relying on country-specific or time-series inflation datasets, the study examines the structural relationship between digitalization and inflation through a multi-criteria expert-based approach, with data collected in 2025. The findings indicate that e-commerce penetration and the prevalence of digital payment systems are the most influential factors affecting inflation. In addition, digital price transparency and the expansion of digital payment systems emerge as the most effective strategies for mitigating inflationary pressures. These results provide important insights into how digital transformation reshapes inflation dynamics, monetary transmission mechanisms, and inflation-related financial risks. The proposed model offers a robust and systematic framework for analyzing inflation in digitalized economies and supports policymakers and financial decision-makers in managing emerging risks in intelligent-driven economic environments.