PRICING STRATEGY AND THE PERFORMANCE OF MODERN ORGANIZATIONS: RUSSIAN SPECIFICS AND ADAPTATION TOOLS

The article examines the essence and significance of pricing strategy, pricing methods and approaches, and the specific features and challenges of Russian pricing practices. It proposes a mechanism concept that includes environmental diagnostics, data integration, and the differentiated application of value-based and constraint-oriented approaches, all subject to a triple set of limitations: regulatory, sanctions-related, and social.