DOI: 10.18848/2327-0063/cgp/a198 ISSN: 2327-2457

Pedagogical Possibilities of Kazakh-Language Comics for Popularizing Folklore and Cultural Heritage

Saya Itegulova, Shortanbay Shokhan, Bekzat Kambarova
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The aim of the study was to assess the pedagogical potential of comics for the popularization of culture and language through the adaptation of heroic plots in the Kazakhstani context. The methodology included qualitative sociocultural analysis, content analysis of comic book characters used in educational and cultural materials, and a questionnaire survey of ninety-two respondents, including schoolchildren, students, parents, and teachers. The study examined attitudes toward illustrations, comics, Kazakh-language graphic content, and heroic plots adapted into comic format. The results showed clear differences between age and social groups. Adult respondents mostly focused on the content of books: 95% of teachers and 88% of parents considered illustrations insignificant. By contrast, 44% of schoolchildren stated that colored images were important, and more than 30% found books without illustrations boring. Among students, about 40% expressed indifference to illustrative design, while more than 50% noted that long texts were difficult at first but later became interesting. The findings indicate that comics may support reading motivation, visual literacy, vocabulary development, and interest in folklore narratives, especially among younger audiences. The results should be interpreted as exploratory because of the limited and non-random sample. The study concludes that Kazakh-language comics based on heroic and folklore plots can be used as supplementary educational and cultural tools.

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