Passionate Dyads Fire Creativity: The Role of Perceived Passion Within Temporary Dyads

ABSTRACT

While collaborative creativity is widely acknowledged and studied, research on creativity in temporary dyads is rather overlooked. However, temporary dyads, defined as short‐lived, face‐to‐face partnerships formed for tailored task design, are increasingly important in creating novel ideas and solutions for emerging problems. By disrupting established expectations, norms, roles and practices, such arrangements create novel conditions that spark collaborative creativity. Using data from 126 dyads across 13 creative events involving adult working professionals, this study extends understanding of how perceived passion shapes collective creativity in temporary dyads. Employing partial least squares structural equation modeling (PLS‐SEM), our findings confirm that both cognitive and affective dimensions of dyadic passion positively influence dyadic creativity, which in turn enhances dyad's creative performance. This study advances research on dyadic creativity by establishing a link between dyadic passion and dyadic creativity, offering valuable insights for managerial practice.