P-486: From basics to bedside: actionable pediatric diabetes videos significantly outperform introductory content in caregiver engagement on YouTube
S Poluri, G Prakasam, V MuraliAbstract
Introduction
Patient education is central to pediatric diabetes care, yet the formats that most effectively engage caregivers on digital platforms remain unclear. With the rapid growth of video-based learning, identifying content that sustains attention is critical for optimizing remote education.
Objectives
To evaluate whether actionable “Treatment and Management” video content yields higher caregiver engagement than “Introduction and Basics” content on a pediatric endocrinology YouTube channel.
Methods
We conducted a retrospective analysis of performance metrics from the SackidInfo pediatric endocrinology channel, focusing on a diabetes-specific dataset comprising 29,037 views and 727.8 watch hours. Videos were categorized as Introduction/Basics (n=15), covering definitions and diagnosis, or Treatment/Management (n=23), focusing on insulin pumps, dosing strategies, and dietary management. Engagement was assessed using Mean Percentage Viewed (MPV). A two-sample t-test compared viewer retention between groups.
Results
Treatment/Management videos demonstrated significantly higher engagement, with a mean MPV of 60.06% ± 10.6 compared to 50.28% ± 11.6 for Introduction/Basics videos (p=0.0138). Despite shorter average duration (2:14 vs. 2:43), Treatment videos achieved longer absolute watch time (1:20 vs. 1:14). These findings indicate that concise, action-oriented content more effectively retains caregiver attention.
Conclusions
Caregivers of children with diabetes preferentially engage with content that provides clear, actionable guidance over foundational educational material. These results support a strategic shift toward brief, procedure-oriented digital education to enhance caregiver retention, improve self-management, and strengthen long-term outcomes in pediatric endocrine care.