New Directions in International Business Research

It may not be too much to say that the field of international business is at a watershed in its evolution. Far from running out of steam, the future agenda of international business is set to be one of the most intellectually challenging, but potentially fruitful, of all the social science disciplines in the next two or three decades. This article discusses why it is in a privileged and unique position to explore the interaction between corporations and the changing cross border physical and human environment in which they operate, and its implication for global economic welfare.