Outline
DOI: 10.1287/mksc.2024.0900 ISSN: 0732-2399
My Fair AI: Accuracy Parity and Strategic Identity Disclosure in AI Content Recommendation
Evelyn O. Smith, Jeffrey D. Shulman, Antino KimHow consumers’ strategic identity disclosure decisions under AI accuracy parity policy interact with firm’s AI recommendation and AI learning investment decisions.
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