DOI: 10.1108/ijbm-09-2025-0722 ISSN: 0265-2323

Modelling the drivers of financial anxiety: a Bayesian network approach

Elvira Anna Graziano, Flaminia Musella, Gerardo Petroccione

Purpose

This study aims to examine how financial anxiety is shaped within a system of interrelated cognitive, behavioural and contextual factors, with particular attention to the role of financial literacy and its relationship with financial behaviour and financial well-being.

Design/methodology/approach

A Bayesian network model is employed to analyse conditional independencies among financial literacy, financial behaviour, financial well-being and contextual stressors using survey data from a nationally representative sample of USA adults. Bayesian networks enable the estimation of direct and indirect relationships and support scenario-based probabilistic simulations.

Findings

The results show that financial anxiety emerges from interrelations among socio-demographic aspects rather than from isolated determinants. Financial literacy reduces the likelihood of extreme financial anxiety and improves financial well-being. The findings also highlight the relation between financial anxiety and financial well-being and the increasing role of contextual stressors.

Originality/value

This study contributes to the literature by conceptualising financial anxiety as an emergent system-level outcome and providing a theoretical reconciliation of mixed evidence on financial literacy. Methodologically, it demonstrates the value of Bayesian networks for modelling complex interdependencies and supporting probabilistic analysis in consumer finance research.

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