Modeling infodemics on a global scale: A 30 countries study using epidemiological and social listening data

Abstract

Infodemics represent a significant threat to public health, arising from complex interactions between online and offline phenomena. The continuous feedback loops between digital information ecosystems and real-world contingencies make infodemics particularly challenging to define operationally, measure, and eventually model in quantitative terms. This study aims to evaluate the effect of various epidemic-related variables on the dynamics of the COVID-19 infodemic, using a regression modelling framework applied to data from 30 countries across diverse income groups. We use WHO COVID-19 surveillance data on new cases and deaths, vaccination data from the Oxford COVID-19 Government Response Tracker, infodemic data (volume of public conversations and social media content) from the WHO EARS platform, and Google Trends data to represent information demand. Our findings show that new deaths are the strongest predictor of document production, and that the epidemic burden in neighbouring countries exerts a greater influence on document production than domestic epidemic conditions. Building on these results, we propose a data-driven classification of country-level response that highlights country-specific discrepancies between the evolution of the infodemic and the epidemic. Further, an analysis of the temporal evolution of the relationship between the two phenomena quantifies the extent to which discussions surrounding vaccine rollouts may have shaped the development of the infodemic. Beyond underscoring the value of a holistic approach that integrates both online and offline dimensions, our results demonstrate that the evolution of infodemics and their relationship with epidemic variables can be closely monitored, even over short time windows.