DOI: 10.67862/hjjgs.2019.9ob9xlv5 ISSN: 1595-4072

Media Services and The Use of Music on The Plateau: A Critical Assessment

MAKHU MUSA AMODU

From the early times in the annals of human development, man's association with music and music related media has been enormous. A cursory review of the dominant presence and place of music in cultures around the world speaks volume of its usefulness and utility in such societies. With the ever vibrant and elastic socio-economic and industrial growth and allied conflicts around the world, the traditional modus operandi of creating, performing, sale, and outlets for partaking in music conviviality has witnessed several modifications. Substantial industrial and scientific breakthrough around the world has foisted on the rest of the developing states, a scientific and technology compliant status usually expressed in digitization and globalization. National and cultural boundaries have become fluid and nearly nonexistent in cyber space. Electronic media such as computers, Internet, television, phones, sound and music storing devices such as CD, DVD, among others, are the major conduit pipes of this new technology. The changing dynamics in composite societies relatively in terms of work ethics, space and work environment, has increasingly presented scientists and engineers, challenges of satisfying consumers new and inventive lifestyles. Media services thus provide lovers and users of music ample opportunities to source, view, sell, buy and store music of wide ranging genre on the global platform. This work studies the nature of media services and the use of music on the Plateau, taking in stride its benefits and demerits if any. Methodology, is anchored on empirical field survey and review of existing literature in the field of enquiry. The study has established a relationship between music use and the need to track its user’s social habits with its cultural, social-economic and development implications on youth and the State.

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